The visual concept of exhibition stand for Tomas Bata University in Zlin, which was implemented at the Gaudeamus Brno 2016 – the fair for czech universities.

Open book as a symbol of a new beginning also refers to the logo of the university. The path to education, despite increasing influence of electronic media, is still connected to the amount of books read. And since are the paper books in the eyes of younger generation rather a relic from ancient times, Tomas Bata University decided to create for the visitors and future students a truly immersive experience – a paper world of Zlin remininding the life-size pop-up book.