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About

Flower atelier was established in 2005 by Markéta Keclíková based on several workshops and experiences in Paris, London and Amsterodam. Originally opened as flowershop in Prague 6 – Dejvice. Later on they moved to Prague 5 between Malá Strana and Smíchov – on Kinsky square. From April 2012 is flower atelier located in Drtinova street on base of Petrin hill.

Project

In July 2016, we were working on the new corporate identity for the studio along with the appropriate collaterals which came along as natural and minimalistic.

The main symbol represents the initial letter „R“, which can be also viewed as two flowers binded together with a single ribbon. This secondary meaning represents the activities of the studio in a simple visual way.

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Color scheme

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Illustration 1

seamless flower wrapping paper patterns
wild flowers, made by TerryEmi

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Illustration 2

seamless flower wrapping paper patterns
roses & peonies, made by TerryEmi

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Typeface

headings and titles: Soria Regular
plain text: Franklin Gothic Itc Condensed

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Applications

usage of logo in different materials

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Promotional prints

Graphic design of leaflets, posters, certificates, business cards and merkantile prints

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Empty modern style frame, 3D render
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Thanks for watching!

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